Internet Marketing Glossary
Online Marketing - also referred to as
Internet Marketing, or eMarketing, is the markeing of products or services over the Internet. It requires all the
techniques as what ordinary marketing does, plus a few new techniques such as Search Engine Optimization, Blog
Marketing, Seocial Networking, eMail Marketing and Web Copywriting.
Online Marketing is not only building or promoting a website,
or advertising on another website. But strategically synergize the business model and goals of an entity with its
website function and appearance, focusing on its target market through proper choice of available digital tools
todate, to its website media, and design.
Search Engine Marketing - is a form of
Internet marketing that seeks to promote websites by increasing their visibility in search engine result
Affiliate marketing - is an Internet-based
marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by
the affiliate's marketing efforts.
Social Networking - is a social structure
made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of
interdependency, such as values, visions, ideas, financial exchange, friendship, kinship, dislike, conflict or
trade. The resulting structures are often very complex.
Web 2.0 - is a term which describes the trend in
the use of WorldWideWeb technology and web design that aims to enhance creativity, information sharing, and, most
notably, collaboration among users. These concepts have led to the development and evolution of web-based
communities and hosted services, such as social-networking sites, and blogs.